Impact of Technology in Enhancing Tourist Experience in Olumo Rock, Abeokuta Ogun State, Southwest Nigeria

Ehi, Okosodo & Olaleye, Tinuoye, Volume 6 Issue 1, December 2025 Pages 25-30, Published: 2025-03-30

Abstract

This research investigates the multifaceted role of technology in enriching the tourist experience in Nigeria. It examines various technological innovations and their applications in the tourism industry, including digital platforms, mobile applications, virtual and augmented reality, digital payment systems, and security technologies. This study adopts a mixed-methods research design, combining both quantitative and qualitative approaches to provide a comprehensive understanding of how technologies enhance the tourist experience at Olumo Rock. The findings indicated that technologies such as mobile apps, online booking systems, and digital kiosks significantly improved the tourist experience by enhancing convenience, accessibility, and engagement. However, responses to augmented reality were mixed, with some participants questioning its effectiveness in deepening cultural and historical understanding. The study highlighted strong support for advancing technology in tourism services. Respondents expressed particular enthusiasm for digital innovations like mobile applications, interactive maps, and digital ticketing systems. The study recommends an increase the Integration of Mobile Apps and Online Services. Enhance Digital Infrastructure: The availability of free Wi-Fi was shown to increase the likelihood of visitors recommending the site